Awesome work, combining SMS, Twitter and .. asphalt! I sincerely hope these spammers will acquire long way since the street will look like?
Unfortunately the video, have not yet become viral, so do not be pos viral videos heading.
Probably not one I admire viruses videos ... most admired lately (in fact, provide not only advertising):
First No Pant Subway Ride. In 2009. 2.5 thousand. people in 22 cities participated in the annual No Pants! Subway Ride
Second T-Mobile Dance. This one of my favorite ... wonderful use of advertising flashmob. As usual, most likely "Milk" or "not perfect" something similar soon present in Lithuania. There are HD quality.
Third Youtube streetfighter. Just a game using YouTube technology - choosing a fighter, hits ...
4th Children 4 hours. game within 2 minutes. Canadian journalist, a photographer captured the 4-hour children's game. I dedicate my wife 
Via virablog